{"product_id":"air-proudi-dog-food","title":"Air Proudi Premium Air Dried Dog Food 400g","description":"\u003cp\u003e\u003cspan\u003eAir Proudi is made in Australia using human-grade ingredients, delivering a high-meat diet inspired by the prey model raw philosophy.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eProudi was founded from a love of pets and a passion for premium pet nutrition. Built on the belief that better ingredients create healthier dogs and cats, Proudi crafts recipes using only high quality, human grade ingredients that pet owners can feel confident feeding every day.\u003c\/p\u003e\n\u003cp\u003eDrawing inspiration from prey model raw feeding, Proudi has transformed its most loved raw recipes into a premium air dried range that delivers the nutritional benefits of raw feeding in a more convenient and shelf-stable format. Using a gentle air drying process, the recipes retain more natural nutrients, flavour, and protein compared to heavily processed kibble, helping to support optimal health and wellbeing in dogs and cats.\u003c\/p\u003e\n\u003cp\u003eAir dried dog food offers a range of benefits for pets and their owners. The minimally processed method helps preserve essential vitamins, minerals, and amino acids while creating a highly palatable texture and taste that dogs naturally love. With high meat content and nutrient-dense ingredients, air dried food can support healthy digestion, lean muscle development, skin and coat health, sustained energy, and overall vitality. The concentrated nutrition also means smaller serving sizes compared to traditional kibble, allowing pets to receive more nourishment from every meal.\u003c\/p\u003e\n\u003cp\u003eUnlike many conventional pet foods, Proudi air dried recipes contain no grains, fillers, glycerin, rendered meats, or meat meals. Every ingredient is carefully selected to provide complete and balanced nutrition without unnecessary additives or compromises.\u003c\/p\u003e\n\u003cp\u003eCombining the convenience of dry food with the nutritional philosophy of raw feeding, Proudi’s air dried range stands apart as a premium choice for pet owners seeking natural, high protein, minimally processed nutrition designed to help dogs and cats thrive.\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhat is Prey Model Raw?\u003c\/h2\u003e\n\u003cp\u003eThe Prey Model Raw (PMR) approach mimics the composition of a whole prey animal - muscle meat, bones, and organs - with no added grains, fruits or vegetables. It’s a feeding philosophy based on the belief that pets thrive on a diet that reflects what their ancestors would have eaten in the wild.\u003c\/p\u003e\n\u003cp\u003eProudi is inspired by this model, which is why each recipe contains 97% muscle meat, offal and freeze-dried bone powder – and no plant-based fillers or unnecessary extras.\u003c\/p\u003e\n\u003cp\u003eHowever, preparing a PMR diet yourself at home can come with risks. DIY raw diets may be deficient in essential nutrients if specific ingredients aren’t included in the right proportions.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ca data-encoded-tag-name=\"meta\" data-encoded-tag-value=\"\" data-encoded-attr-charset=\"dXRmLTg=\"\u003e\u003c\/a\u003e\u003ca data-encoded-tag-name=\"meta\" data-encoded-tag-value=\"\" data-encoded-attr-charset=\"dXRmLTg=\"\u003eTYPICAL ANALYSIS\u003cbr\u003eFormulated to exceed recommended nutrient profiles for dog food set by AAFCO, FEDIAF and Australian standards for animal nutrition.\u003cbr\u003eCrude Protein 58%\u003cbr\u003eCrude Fat 18%\u003cbr\u003eTotal Carbohydrates 7%\u003cbr\u003eCalorie Content: ME (Calculated) = 384 kcal\/100g.\u003cbr\u003e\u003cbr\u003e\u003c\/a\u003e\u003ca data-encoded-tag-name=\"meta\" data-encoded-tag-value=\"\" data-encoded-attr-charset=\"dXRmLTg=\"\u003e\u003c\/a\u003e\u003ca data-encoded-tag-name=\"meta\" data-encoded-tag-value=\"\" data-encoded-attr-charset=\"dXRmLTg=\"\u003e\u003cstrong\u003eRed Combo\u003cbr\u003eIngredients: \u003cbr\u003e\u003c\/strong\u003eDeboned Kangaroo, Beef Heart, Beef Tripe, Pork Diaphragm, Lamb Kidney, Lamb Liver, Dicalcium Phosphate, Vitamin \u0026amp; Mineral Pre Mix, Freeze Dried Bone Powder, Bamboo Fibre, Sunflower Oil, Calcium Carbonate, Psyllium Husk, Inulin, Chlorella, Salt, Mixed Tocopherols \u0026amp; Rosemary Extract (Natural Preservative).\u003cstrong\u003e\u003cbr\u003eNutritional Analysis:\u003cbr\u003e\u003c\/strong\u003eTYPICAL ANALYSIS\u003cbr\u003eFormulated to exceed recommended nutrient profiles for dog food set by AAFCO, FEDIAF and Australian standards for animal nutrition.\u003cbr\u003eCrude Protein 57%\u003cbr\u003eCrude Fat 21%\u003cbr\u003eTotal Carbohydrates 6%\u003cbr\u003eCalorie Content: ME (Calculated) = 399 kcal\/100g.\u003cbr\u003e\u003cbr\u003e\u003c\/a\u003e\u003ca data-encoded-tag-name=\"meta\" data-encoded-tag-value=\"\" data-encoded-attr-charset=\"dXRmLTg=\"\u003e\u003c\/a\u003e\u003ca data-encoded-tag-name=\"meta\" data-encoded-tag-value=\"\" data-encoded-attr-charset=\"dXRmLTg=\"\u003e\u003cstrong\u003eSingle Protein Beef\u003cbr\u003eIngredients: \u003cbr\u003e\u003c\/strong\u003eBeef Trim, Beef Heart, Beef Tripe, Beef Lung, Beef Kidney, Beef Liver, Dicalcium Phosphate, Vitamin \u0026amp; Mineral Pre Mix, Bamboo Fibre, Freeze Dried Bone Powder, Calcium Carbonate, Sunflower Oil, Inulin, Psyllium Husk, Chlorella, Salt, Mixed Tocopherols \u0026amp; Rosemary Extract (Natural Preservative).\u003cstrong\u003e\u003cbr\u003eNutritional Analysis:\u003cbr\u003e\u003c\/strong\u003eTYPICAL ANALYSIS\u003cbr\u003eFormulated to exceed recommended nutrient profiles for dog food set by AAFCO, FEDIAF and Australian standards for animal nutrition.\u003cbr\u003eCrude Protein 40%\u003cbr\u003eCrude Fat 39%\u003cbr\u003eTotal Carbohydrates 7%\u003cbr\u003eCalorie Content: ME (Calculated) = 505 kcal\/100g.\u003cbr\u003e\u003cbr\u003e\u003c\/a\u003e\u003cstrong\u003eTurkey \u0026amp; Chicken\u003cbr\u003eIngredients: \u003cbr\u003e\u003c\/strong\u003eDeboned Turkey, Chicken Heart, Chicken Gizzard, Chicken Liver, Bamboo Fibre, Vitamin \u0026amp; Mineral Pre Mix, Dicalcium Phosphate, Freeze Dried Bone Powder, Calcium Carbonate, Linseed, Psyllium Husk, Inulin, Chlorella, Salt, Mixed Tocopherols \u0026amp; Rosemary Extract (Natural Preservative).\u003cbr\u003e\u003ca data-encoded-tag-name=\"meta\" data-encoded-tag-value=\"\" data-encoded-attr-charset=\"dXRmLTg=\"\u003e\u003c\/a\u003e\u003cstrong\u003eNutritional Analysis:\u003cbr\u003e\u003c\/strong\u003eTYPICAL ANALYSIS\u003cbr\u003eFormulated to exceed recommended nutrient profiles for dog food set by AAFCO, FEDIAF and Australian standards for animal nutrition.\u003cbr\u003eCrude Protein 51%\u003cbr\u003eCrude Fat 26%\u003cbr\u003eTotal Carbohydrates 6%\u003cbr\u003eCalorie Content: ME (Calculated) = 425 kcal\/100g.\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Byron \u0026 Co Pet Accessories","offers":[{"title":"Kangaroo \u0026 Beef","offer_id":47818240327857,"sku":null,"price":38.0,"currency_code":"SGD","in_stock":true},{"title":"Red Combo","offer_id":47818240360625,"sku":null,"price":38.0,"currency_code":"SGD","in_stock":true},{"title":"Single Protein Beef","offer_id":47739244249265,"sku":null,"price":38.0,"currency_code":"SGD","in_stock":true},{"title":"Turkey \u0026 Chicken","offer_id":47818240393393,"sku":null,"price":38.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/8117\/7777\/files\/658330510_18442119619112331_8403159353654869814_n.jpg?v=1785931790","url":"https:\/\/byronand.co\/en-sg\/products\/air-proudi-dog-food","provider":"Byron \u0026 Co Pet Accessories","version":"1.0","type":"link"}